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Bread before sunrise

Brand film

For a neighborhood bakery

February 2026

A baker dusts flour over a tray of sourdough loaves in window light

The day, by the clock

  1. 4:30 amLights on
  2. 5:15 amShaping
  3. 6:10 amOut of the oven
  4. 7:00 amDoors open
  1. 4:30 amLights on
  2. 5:15 amShaping
  3. 6:10 amOut of the oven
  4. 7:00 amDoors open

What they got

Delivered

Brand film 90 s · Three vertical cuts · A short loop for the website header

Coverage

One morning, 5 hours

Crew and kit

Just me, one camera and a slider, working around the bakers.

The story

The bakery wanted something for its website that felt like walking past the window at six in the morning.

I arrived with the first baker and stayed out of the way until the doors opened. The loop on their header is eight seconds of flour in the light.

“It looks like our mornings feel.”

D. K., baker

Close on a baker's hands shaping a round of dough
The baker sets warm loaves on the counter as the first customer waits

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